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From: "HubSpot Blog, Marketing" <blog@hubspot.com>
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Marketing Blog

Dec. 1, 2021

9 Social Media Trends Marketers Should Watch in 2022

[HubSpot Blog Data + Expert Tips]
The events of the past two years had us spending WAY too much time on socia=
l media. In 2022, here's what could change and what will likely stay the sa=
me, according to data from hundreds of B2B and B2C social media marketers -=
- as well as industry experts.

Read more
(https://www.hubspot.com/e3t/Btc/41+113/8-04/VWB6XM1txSy1W7ytzyY1GZXv8W1sXT=
7r4ByzXkN8_nRGc3pcW_V1-WJV7CgXd0W8slws45KY6drW71c0051cxH71W12lxYM29svZ-W8w1=
_Qq51Fh1pW7w2Pwt1RcB83W81DVZ_54c4mHW18g0sQ26h9RZW1zgMmK57CQZkW23pKDH5kz91fN=
83vdvVHzg6GVRT0qF4lRp6_W209pKH6Hz42zN3NJWdcPySzlN4dJfcZyzHB1W2S8SN37LsH2qW7=
Lm6gv6M6C8wW3Pm6d35NZZd4W6DfZG67NkpvwW7_BGf51C3SbtW5LggH95jlL1yW1-PL4s3tdXf=
rW4lbvLY31XgCWW1LJqpr7_z7cBN4z6ghsrtg0438K51 )

The HubSpot Blog's 2022 Marketing Industry Trends Report
[Data from 1,000+ Global Marketers]=20
To help marketers plan an effective 2022 strategy, the HubSpot Blog perform=
ed a Marketing Industry Trends Survey where we collected data from more tha=
n 1,000 global marketers across B2B and B2C brands of all different sizes. =
Read about our overall findings, as well as some of the key tactics and tre=
nds brands will be leveraging in the coming year.

Read more
(https://www.hubspot.com/e3t/Btc/41+113/8-04/VWB6XM1txSy1W7ytzyY1GZXv8W1sXT=
7r4ByzXkN8_nRGw3pcXhV1-WJV7CgRfPW3KK7hL7K6lGZW5Kq_df4J9pXhN56w303bF7MMW8Ns5=
W91R4n2mW4kxtWh6TDG7jW5rV6255c592-W6Ky0kj6GpB2bW68QJ_F2lw4JqW10y5Wv1j4kylW4=
Rzqp13-PLtWVP2w1T22TRWSW38Rvbj3VwBnTW5C7xtM992RBlW3tYT3P5nd8HGW25W9hh1dS_hR=
W6qkV0d6YcS8lW92zTjN4s3nxVW8p8TnK88h3qGW4c6h5w8wG580W1PTNZC649GG0W3sxtCB63l=
swnN3dRvf0_FfV6W7Jb9W01lG2SnDn-kdxf6L0W8Qmm-C8Q9DG3W4q3x5F1VHZlk3gCM1 )

New Video
VIDEO: What's Snackable Content [+How to Use it to Boost Your Digital Marke=
ting Strategy]=20
Snackable content is a term that marketers are using to describe the shorte=
r, more digestible pieces of content they produce for their audiences. In t=
his video, HubSpot shows you what snackable content is, how to use it for y=
our brand, and the 4 steps to creating delicious high-impact bite-sized con=
tent.
Watch now
(https://www.hubspot.com/e3t/Btc/41+113/8-04/VWB6XM1txSy1W7ytzyY1GZXv8W1sXT=
7r4ByzXkN8_nRFX3pcWJV1-WJV7CgCZPW2-2vcp3kbkzKW552M-88bPRLFW8_VyqF8Bk6XcW1qN=
HwK3WM8vXW4p-lQl2Mk1hGW2d7Bkh1dXs53W1bh72s8mkrYTW83D3p51JMbXrW9jTQdH1c8Y2gW=
4QgJnc8bydkbW4dM8051l8V6fW8Lnxhb22n4rYW1PwzZs8SYxshVyvJHD80sZL5W5N3d3z12wRs=
lW8rnTP369knnZVyvx0C3gkWtYW94_8mG3Ml4PKW43mtwz7rkn44W2kkPdZ7ry8sWW94M4Y-4SB=
FxNW3xhsF56g1tfX32XN1 )

5 Things Gen Z Will Spend Money On This Year
& How Marketers Can Respond
Gen Z is changing things when it comes to shopping habits, from the brands =
they shop from to where they shop. To help brands market to them, here are =
5 things they will spend on in 2022.
Read more
(https://www.hubspot.com/e3t/Btc/41+113/8-04/VWB6XM1txSy1W7ytzyY1GZXv8W1sXT=
7r4ByzXkN8_nRGc3pcW_V1-WJV7CgDN1W8gHc9b68YHtkW2K5pWG5y2L-FW4ymvNL7pp2-5W8Sy=
BQ66r-jFNVPCSwv3qPjKyW7dtWrh4kT6qqVwFxfP1RZZHHW39p6kT3D5B7RMbTXdHpzW3fW74_9=
Jw4ypsJZW88McKL8LhdQyW6BXCMF44_-YqW4t-ngp3bMwdVN3cwqcvSFCCgW3_0_sN8L9m1lW1Y=
bFfd96Gt_DW8M6NBy3SpJrYW82YmSJ21MLZjN6m36BVk2Y39W30VFpY8nsRXmW2GzjdM2JVTFcW=
8KMZl24cDMj3W5JDP1-91JZS8N1hDFWSGJZyK36jm1 )

What Will Influencer Marketing Look Like in 2022?
Discover the latest data on how marketers are working with influencers in 2=
022. Plus, how to reach your target audience and boost conversions.
Read more
(https://www.hubspot.com/e3t/Btc/41+113/8-04/VWB6XM1txSy1W7ytzyY1GZXv8W1sXT=
7r4ByzXkN8_nRGc3pcW_V1-WJV7CgHH-W7ms9b53wDfHyW3FBZDV4Rz83jW6gy_v-8ZTSq2W1B0=
y-k7pFVBdW4143q34kylFVW6Wqjq052WgF4W7WdHZ56rBNBwW7nzt8C4ln-zZW7bwkv314GCwhW=
2pBV6r2JXGRvV-12M-7qjp9fW2yZb2K5sSrfPW5-6xmB8sz0BFW6mF8Wv8MmnRWW6qJh2d8b2tj=
sW1JQvb57Wq0GjW2JkbGf7YMMjfVhJ7XR4Pbs3ZN30D5JB2F-4GW9m1XZg5Hr84hW37WJtb5qXG=
n3W7_p6Z31Gx9LWW5vfDD0571mRYW7N_snq1g0syb3n4B1 )

HubSpot, 25 1st St., , Cambridge, MA 02141, USA, 888-482-7768

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8px) 100vw, 598px">
               =20
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y:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; =
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ral-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_m=
odule_15656172285861_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos=
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px; line-height:175%; font-weight:normal"><strong><span style=3D"font-famil=
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y:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; =
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"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"=
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ral-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_m=
odule_15656172571702_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos=
_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-=
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ly; line-height:175%; text-align:right; font-weight:normal" align=3D"right"=
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n></h4></div></div></td></tr></tbody></table>
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=09
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lpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !important; bord=
er-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt">
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llapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; color:=
#23496d; word-break:break-word; text-align:center; padding:0px; font-size:0=
px">
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VWB6XM1txSy1W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRGc3q2TfV1-WJV7CgMrDW1cpF7z2pFV_V=
W1Y0K4J4qbQKlTfjr21SqmcVW7GvF1g87cDR6VYr_S28DVHJqN2VYRQ9RxQ3hW4D0jfF1gwfWWW=
6frnB22g4b1TVB5txK6BdBwXW69BVfC7x87KyW79RV3v6znKBVW2p18QR48VSksW55pjxh7wfwL=
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wc_yW49GSMv6P9Y10VPYgxN5dQplxW6xgh1b22sTfDW1S5Z1C5fcd5YW2CFbTD5GJjdy38pk1" =
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                <img alt=3D"Social Media Trends to Expect in 2022" src=3D"h=
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t%20in%202018-1.jpg?width=3D1200&amp;upscale=3Dtrue&amp;name=3D5%20Social%2=
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                    </a>
               =20
            </td>
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<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
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ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st=
yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:=
Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; pa=
dding:8px 20px 10px"><div id=3D"hs_cos_wrapper_module_16376564066422" class=
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=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
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er_module_16376564066422_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs=
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ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
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=3D"color: #444444;"><a href=3D"https://www.hubspot.com/e3t/Btc/41+113/8-04=
/VWB6XM1txSy1W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRGc3q2TfV1-WJV7CgSyDW1VzPqK11Gpq=
YV9MMD851LYgMW6fMw296JNsJvN1h04cZ5T266W1nWCgQ6wFH49W44P2pc4-zlwgW4dqqzL12CT=
gKW5Lc-8r6hxnNQW32zj7t8pCPk-W61vq_S2QJZLsV8BgCJ3TRg1MW2GrLz07m9kkVVg0RHH4VY=
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0%" align=3D"center">The events of the past two years had us spending WAY t=
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ial media marketers -- as well as industry experts.</p>
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00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta=
ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st=
yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:=
Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; pa=
dding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_16376564066423" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
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general-type=3D"widget" data-hs-cos-type=3D"module">
 =20
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role=3D"presentation" style=3D"border-spacing:0 !important; mso-table-lspac=
e:0pt; mso-table-rspace:0pt; border-collapse:separate!important">
    <tbody><tr>
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esentation"  valign=3D"middle" style=3D"border-radius:8px;cursor:auto;backg=
round-color:#00A4BD;padding:12px 18px;">
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esentation" style=3D"border-collapse:collapse; mso-line-height-rule:exactly=
; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:=
break-word; border-radius:8px; cursor:auto; background-color:#00A4BD">
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        <a href=3D"https://www.hubspot.com/e3t/Btc/41+113/8-04/VWB6XM1txSy1=
W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRGc3q2TfV1-WJV7CgRYtW6XQPcS6n0Mj4W4mFLPs3GX8Q=
ZW6g9wVq999zV-W9fq30V4M6082W6kdxvR2h1X4YW3qkh8861F9WQW2XLMk43Jz8qjW3LcghY2r=
JYhdW6hJyC74tjnpfW8m8Ct13j_FPyW3dhYKG6TTTxWW4dK1Rr3xMYQ6W8gzSwD2WJkRHW6FJzp=
Z8LsdpXW7mJXPZ88lGxmW6bJh6K3GtYFFW7H9dV-1fmvc1W1j1nK-4g7-ngW7yJKNd69JsPXN2F=
NYY0gnPPfW22sYjw8DfTP_W72lGn562v-hgW4jTQz44nLpMBW3PbTb277YTS32jN1" target=
=3D"_blank" style=3D"color:#00a4bd; mso-line-height-rule:exactly; font-size=
:12px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-d=
ecoration:none; padding:12px 18px; display:block" data-hs-link-id=3D"2">
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one;font-style:normal;">Read more</strong>
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  =20
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et" data-hs-cos-type=3D"module">
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VWB6XM1txSy1W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRGw3q2TyV1-WJV7CgN3nW5z7Gm02K8cdP=
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4R0fR81XHkZMN7vnMVn71vTH36bW1" target=3D"_blank" style=3D"color:#00a4bd; ms=
o-line-height-rule:exactly" data-hs-link-id=3D"0">
               =20
                <img alt=3D"marketing industry trends survey" src=3D"https:=
//www.hubspot.com/hs-fs/hubfs/marketing%20industry%20trends%20survey.jpg?wi=
dth=3D1200&amp;upscale=3Dtrue&amp;name=3Dmarketing%20industry%20trends%20su=
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ue&amp;name=3Dmarketing%20industry%20trends%20survey.jpg 600w, https://www.=
hubspot.com/hs-fs/hubfs/marketing%20industry%20trends%20survey.jpg?upscale=
=3Dtrue&amp;width=3D2400&amp;upscale=3Dtrue&amp;name=3Dmarketing%20industry=
%20trends%20survey.jpg 1200w" sizes=3D"(max-width: 600px) 100vw, 600px">
               =20
                    </a>
               =20
            </td>
        </tr>
    </tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta=
ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st=
yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:=
Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; pa=
dding:8px 20px 10px"><div id=3D"hs_cos_wrapper_module_16365290090062" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module_16365290090062_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs=
_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; l=
ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
=3D"rich_text"><h2 style=3D"margin:0; mso-line-height-rule:exactly; text-al=
ign:center; line-height:150%; font-size:18px" align=3D"center"><span style=
=3D"color: #444444;"><a href=3D"https://www.hubspot.com/e3t/Btc/41+113/8-04=
/VWB6XM1txSy1W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRGw3q2TyV1-WJV7CgHCtN7L1kt9Gm6K1=
W22YW6M99LSZVW3N4hVP4C8nf6VHtJjY2C23zWW8z4ncZ3z1WvPW54b6T030Wc09W2w8sjl9dbd=
g6W3Tn5y542-Z47W7H_nMh6HzLvjW9m06B44pcmfXW3Lcxcj8crT5xW6t6T2N3v0G32W59MBr72=
Y0nxTW96D4C06j0wBmW1s3zw73cqM3zW5qWsGS5-wjZ6W6syl9r54MBMvW8KN68G1mkg5KW2v7-=
mC99jTbpN5ZRQ_g_3xDSN3tvdv0X7gVFN4mS1gzK5C_7W6xy72J3rm8KJN2s5KxWsB6ymW3zB3L=
N8hK5YTW2pjtqQ1n_qT-3g9W1" style=3D"mso-line-height-rule:exactly; text-deco=
ration:none; color:#444444; font-weight:normal" rel=3D"noopener" data-hs-li=
nk-id=3D"1" target=3D"_blank">The HubSpot Blog's 2022 Marketing Industry Tr=
ends Report <br>[Data from 1,000+ Global Marketers]</a></span></h2>
<div style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<p style=3D"mso-line-height-rule:exactly; line-height:175%; text-align:cent=
er" align=3D"center">To help marketers plan an effective 2022 strategy, the=
 HubSpot Blog performed a Marketing Industry Trends Survey where we collect=
ed data from more than 1,000 global marketers across B2B and B2C brands of =
all different sizes. Read about our overall findings, as well as some of th=
e key tactics and trends brands will be leveraging in the coming year.</p>
</div>
</div>
</div>
</div>
</div>
</div>
</div></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta=
ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st=
yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:=
Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; pa=
dding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_16365290090063" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module">
 =20
   =20
 =20
  <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"border-spacing:0 !important; mso-table-lspac=
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round-color:#00A4BD;padding:12px 18px;">
    <![endif]-->
    <!--[if !mso]><!-- -->
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#00A4BD" role=3D"pr=
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break-word; border-radius:8px; cursor:auto; background-color:#00A4BD">
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        <a href=3D"https://www.hubspot.com/e3t/Btc/41+113/8-04/VWB6XM1txSy1=
W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRGw3q2TyV1-WJV7CgFwgN7jlh2L3xX5wW2cdjJs9kBvyD=
W4MRFxd1D86jMW4drSfy4CWC38N4k2HZ6ClM41N7jMfQRszR4mW6JXmvS3KblmPW759pq26XHvr=
_W3z6PGx3fkbL8W4zb_RD2VstYYN99fQhK4wp8JN2jlGl5hl-K-W2FMYMz4f46cKW7n4TKp3nW2=
_MW5xxm6q6r_p9BW8SKvlC98cc0vW1P5Q-39j9sHtW5lpDlJ3S3WGHN4f0sXRV4vTmN8k26zCJ7=
qtRV9tLDz5fk8YHW4TF_Jv5c6Z09N1DcJN_2Bb3RW7XGvYJ7DN-N8W7CGRJm3_T18vN5yTTgP53=
LZb3bb91" target=3D"_blank" style=3D"color:#00a4bd; mso-line-height-rule:ex=
actly; font-size:12px; font-family:Arial, sans-serif; Margin:0; text-transf=
orm:none; text-decoration:none; padding:12px 18px; display:block" data-hs-l=
ink-id=3D"2">
          <strong style=3D"color:#ffffff;font-weight:bold;text-decoration:n=
one;font-style:normal;">Read more</strong>
        </a>
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<!--[if gte mso 9]></table><![endif]-->
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<![endif]-->
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y:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; =
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ze:16px; line-height:175%; text-align:center; font-weight:bold" align=3D"ce=
nter"><span style=3D"color: #ff7a59;">New Video</span></h2></div></div></td=
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_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
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lpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !important; bord=
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llapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; color:=
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VWB6XM1txSy1W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRFX3q2SZV1-WJV7CgRqqW4SHk7R3jxVVC=
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ntent on it." src=3D"https://www.hubspot.com/hs-fs/hubfs/a%20woman%20follow=
s%20short-form%20video%20trends%20on%20her%20smartphone.jpeg?width=3D1200&a=
mp;upscale=3Dtrue&amp;name=3Da%20woman%20follows%20short-form%20video%20tre=
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;upscale=3Dtrue&amp;name=3Da%20woman%20follows%20short-form%20video%20trend=
s%20on%20her%20smartphone.jpeg 600w, https://www.hubspot.com/hs-fs/hubfs/a%=
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g?upscale=3Dtrue&amp;width=3D2400&amp;upscale=3Dtrue&amp;name=3Da%20woman%2=
0follows%20short-form%20video%20trends%20on%20her%20smartphone.jpeg 1200w" =
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al-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mo=
dule_16225630590449_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_=
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if; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px;=
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          <strong style=3D"color:#ffffff;font-weight:bold;text-decoration:n=
one;font-style:normal;">Watch now</strong>
        </a>
      </td>
    </tr>
  </tbody></table>
</div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"module_1636529293076" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:=
collapse; border-spacing:0; background-color:#ffffff; padding-top:8px" bgco=
lor=3D"#ffffff">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla=
pse;border-spacing:0;">
      <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l=
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    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;padding-top:8px;">
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ace:0pt;width:600px">
<![endif]-->
<div id=3D"module_1636529293076_0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module_16365292930484" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
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=09
<table class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" cel=
lpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !important; bord=
er-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt">
    <tbody>
        <tr>
            <td align=3D"center" valign=3D"top" style=3D"border-collapse:co=
llapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; color:=
#23496d; word-break:break-word; text-align:center; padding:0px; font-size:0=
px">
               =20
                    <a href=3D"https://www.hubspot.com/e3t/Btc/41+113/8-04/=
VWB6XM1txSy1W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRGc3q2TfV1-WJV7CgR27W4xKwCW8G0n-k=
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hs-link-id=3D"0">
               =20
                <img alt=3D"Gen Zer makes a purchase online" src=3D"https:/=
/www.hubspot.com/hs-fs/hubfs/Gen%20Zer%20makes%20a%20purchase%20online.jpeg=
?width=3D1200&amp;upscale=3Dtrue&amp;name=3DGen%20Zer%20makes%20a%20purchas=
e%20online.jpeg" style=3D"outline:none; text-decoration:none; -ms-interpola=
tion-mode:bicubic; border:none; max-width:100%; font-size:16px" width=3D"60=
0" align=3D"middle" srcset=3D"https://www.hubspot.com/hs-fs/hubfs/Gen%20Zer=
%20makes%20a%20purchase%20online.jpeg?upscale=3Dtrue&amp;width=3D1200&amp;u=
pscale=3Dtrue&amp;name=3DGen%20Zer%20makes%20a%20purchase%20online.jpeg 600=
w, https://www.hubspot.com/hs-fs/hubfs/Gen%20Zer%20makes%20a%20purchase%20o=
nline.jpeg?upscale=3Dtrue&amp;width=3D2400&amp;upscale=3Dtrue&amp;name=3DGe=
n%20Zer%20makes%20a%20purchase%20online.jpeg 1200w" sizes=3D"(max-width: 60=
0px) 100vw, 600px">
               =20
                    </a>
               =20
            </td>
        </tr>
    </tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta=
ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st=
yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:=
Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; pa=
dding:8px 20px 10px"><div id=3D"hs_cos_wrapper_module_16365292930485" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module_16365292930485_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs=
_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; l=
ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
=3D"rich_text"><h2 style=3D"margin:0; mso-line-height-rule:exactly; text-al=
ign:center; line-height:150%; font-size:18px" align=3D"center"><span style=
=3D"color: #444444;"><a href=3D"https://www.hubspot.com/e3t/Btc/41+113/8-04=
/VWB6XM1txSy1W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRGc3q2TfV1-WJV7CgTngW3TjZ1r1Q4YS=
tW1Q3ssD7X3XRdW3FMTGs6WqxLsW7b80S-79XJ3xW6n-t5s5QpC8xVbKKWM90sHPSW3JfvB3115=
mJtW1nwdQJ7Z9JFzW5N-jQt7p_plLW5wPRwy2Qm1j0MhN6HtjlCm_W4zSFM05wjnmwN2j8zXqRp=
ZZcW1jcR055wDGzZW5_6Fcs28f-YPW5hlMf49bZqdsV6XB575JtgxMW3_Nnt06WZ5rSW3Cjn7k7=
KjK7FW3fmS9D5Jlq6jN4MbK5TcR0gcW3rTtfy4TqmhjW7_Hgnx4N-Gy6W1DLqcL8krmjx3nmR1"=
 style=3D"mso-line-height-rule:exactly; text-decoration:none; color:#444444=
; font-weight:normal" rel=3D"noopener" data-hs-link-id=3D"1" target=3D"_bla=
nk">5 Things Gen Z Will Spend Money On This Year<br>&amp; How Marketers Can=
 Respond</a></span></h2>
<div style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<p style=3D"mso-line-height-rule:exactly; text-align:center; line-height:15=
0%" align=3D"center">Gen Z is changing things when it comes to shopping hab=
its, from the brands they shop from to where they shop. To help brands mark=
et to them, here are 5 things they will spend on in 2022.</p>
</div>
</div>
</div>
</div>
</div>
</div>
</div></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta=
ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st=
yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:=
Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; pa=
dding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_16365292930486" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module">
 =20
  <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"border-spacing:0 !important; mso-table-lspac=
e:0pt; mso-table-rspace:0pt; border-collapse:separate!important">
    <tbody><tr>
        <!--[if mso]>
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#00A4BD" role=3D"pr=
esentation"  valign=3D"middle" style=3D"border-radius:8px;cursor:auto;backg=
round-color:#00A4BD;padding:12px 18px;">
    <![endif]-->
    <!--[if !mso]><!-- -->
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#00A4BD" role=3D"pr=
esentation" style=3D"border-collapse:collapse; mso-line-height-rule:exactly=
; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:=
break-word; border-radius:8px; cursor:auto; background-color:#00A4BD">
   <!--<![endif]-->
        <a href=3D"https://www.hubspot.com/e3t/Btc/41+113/8-04/VWB6XM1txSy1=
W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRGc3q2TfV1-WJV7CgFp7W7LDsPd37dW8-W1SkwS17_t3z=
rW3kB2yd7M4HBRW9j750T2vsJ2GW2nxzn85FJ0kHW8-vtWh32Q427W64vPNv7qmxHvW93-fSM8z=
kT7HW2Qtnz42Lq4BMW4-nLk77PmXJKW2fL-mt5c4t_WW3476147-32GbW6mM-4250kKs7W56WdH=
L5vCHwtW3Kn3rp2fl5t-W86GMPZ2Rb6xCW16ksg-2KDmvMN7HZTMPdtnpfW31RRVN1M7Kl3W8kC=
hx91qxC8GW7VMbDS1BMY2nW8lm8mP1T8fRvW99xDs36GwzNLW7w8yh87_XQ4k3mG51" target=
=3D"_blank" style=3D"color:#00a4bd; mso-line-height-rule:exactly; font-size=
:12px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-d=
ecoration:none; padding:12px 18px; display:block" data-hs-link-id=3D"2">
          <strong style=3D"color:#ffffff;font-weight:bold;text-decoration:n=
one;font-style:normal;">Read more</strong>
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    </tr>
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<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
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eft:10px; padding-right:10px">
   =20
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    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:=
collapse; border-spacing:0; background-color:#ffffff; padding-top:10px" bgc=
olor=3D"#ffffff">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla=
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space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing=
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    <!--[if (mso)|(IE)]>
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<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp=
ace:0pt;width:600px">
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<div id=3D"module_1638355196385_0" class=3D"hse-column hse-size-12">
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font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module">
=09
<table class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" cel=
lpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !important; bord=
er-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt">
    <tbody>
        <tr>
            <td align=3D"center" valign=3D"top" style=3D"border-collapse:co=
llapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; color:=
#23496d; word-break:break-word; text-align:center; padding:0px; font-size:0=
px">
               =20
                    <a href=3D"https://www.hubspot.com/e3t/Btc/41+113/8-04/=
VWB6XM1txSy1W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRGc3q2TfV1-WJV7CgZp4W4FCN6836nz7y=
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" target=3D"_blank" style=3D"color:#00a4bd; mso-line-height-rule:exactly" d=
ata-hs-link-id=3D"0">
               =20
                <img alt=3D"a marketer films a social media video" src=3D"h=
ttps://www.hubspot.com/hs-fs/hubfs/a%20marketer%20films%20a%20social%20medi=
a%20video.png?width=3D1200&amp;upscale=3Dtrue&amp;name=3Da%20marketer%20fil=
ms%20a%20social%20media%20video.png" style=3D"outline:none; text-decoration=
:none; -ms-interpolation-mode:bicubic; border:none; max-width:100%; font-si=
ze:16px" width=3D"600" align=3D"middle" srcset=3D"https://www.hubspot.com/h=
s-fs/hubfs/a%20marketer%20films%20a%20social%20media%20video.png?upscale=3D=
true&amp;width=3D1200&amp;upscale=3Dtrue&amp;name=3Da%20marketer%20films%20=
a%20social%20media%20video.png 600w, https://www.hubspot.com/hs-fs/hubfs/a%=
20marketer%20films%20a%20social%20media%20video.png?upscale=3Dtrue&amp;widt=
h=3D2400&amp;upscale=3Dtrue&amp;name=3Da%20marketer%20films%20a%20social%20=
media%20video.png 1200w" sizes=3D"(max-width: 600px) 100vw, 600px">
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               =20
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</table></div>
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00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta=
ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st=
yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:=
Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; pa=
dding:8px 20px 10px"><div id=3D"hs_cos_wrapper_module_16383551963692" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module_16383551963692_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs=
_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; l=
ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
=3D"rich_text"><h2 style=3D"margin:0; mso-line-height-rule:exactly; text-al=
ign:center; line-height:150%; font-size:18px" align=3D"center"><span style=
=3D"color: #444444;"><a href=3D"https://www.hubspot.com/e3t/Btc/41+113/8-04=
/VWB6XM1txSy1W7ytzyY1GZXv8W1sXT7r4ByzXkN8_nRGc3q2TfV1-WJV7CgBRnW65G5By6LXWX=
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hqgW323GYB84DcNCW7f6kxs1sgdY5W4V3GCN27vyPPW4qyPl577mRRyW7Qj87l4rvTV-N53RqkV=
l35R4W4mQhhv4mrYDgW5rTg7s5mD-lNW861TkF5KJ703W3BqK2k2TNGZyW8Zy4vK6k-_7HN1zLT=
0pzXPjYW4JRW-c4jmDHhN1JmWvf6y411W2w95fP1n46TVN7Kygt3zBp5zMl4KGK1MJSQ39Vf1" =
style=3D"mso-line-height-rule:exactly; text-decoration:none; color:#444444;=
 font-weight:normal" rel=3D"noopener" data-hs-link-id=3D"1" target=3D"_blan=
k">5 Social Media Challenges Brands are Facing in 2022, <br>According to 50=
0+ Professionals in the Field</a></span></h2>
<div style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
<div dir=3D"auto" style=3D"mso-line-height-rule:exactly; line-height:175%">
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0%" align=3D"center">Learn the biggest challenges social media marketers wi=
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00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta=
ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st=
yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:=
Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; pa=
dding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_16383551963693" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
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general-type=3D"widget" data-hs-cos-type=3D"module">
 =20
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role=3D"presentation" style=3D"border-spacing:0 !important; mso-table-lspac=
e:0pt; mso-table-rspace:0pt; border-collapse:separate!important">
    <tbody><tr>
        <!--[if mso]>
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esentation"  valign=3D"middle" style=3D"border-radius:8px;cursor:auto;backg=
round-color:#00A4BD;padding:12px 18px;">
    <![endif]-->
    <!--[if !mso]><!-- -->
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#00A4BD" role=3D"pr=
esentation" style=3D"border-collapse:collapse; mso-line-height-rule:exactly=
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ont-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoratio=
n:none; padding:12px 18px; display:block" data-hs-link-id=3D"2">
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one;font-style:normal;">Read more</strong>
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d; word-break:break-word; line-height:0">&nbsp;</td>
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y:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; =
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"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"=
color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gene=
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odule_16371236636504_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos=
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height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"r=
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
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y:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; =
padding:6px 20px 10px"><div id=3D"hs_cos_wrapper_module_16304682565465" cla=
ss=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" styl=
e=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos=
-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrap=
per_module_16304682565465_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget h=
s_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; =
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ign:center; line-height:150%; font-size:18px" align=3D"center"><span style=
=3D"color: #444444;"><a href=3D"https://www.hubspot.com/e3t/Btc/41+113/8-04=
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BKW4rP0YY26T4lhW4g7vyg6p0wynW4GmPDF1gpxKwV2pKPw5N8ft4W4yGVPx3FzDhlW2DpxzS6L=
gFxNW3lMtLM4skg4rW7Qgstw8RX-P_W7ZrBQJ9657XjVScgsK4wVKC7W8_Wvkb3v1_QsV1DdRy8=
7-4SnW1BndVF7_gjfzN2bHr1QxtrFmW13ZqLq36nxprW2m-bCx1rX66ZW66s35X9dN3RW372J1"=
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ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st=
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per_module_16371236422522_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget h=
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4W8xMWNT2JKY_MW6hczpB1w12gHW5bxPSq3JFT0ZW16BH6V7qGzjFW4Lkn3_7ZcgWqW5--Y7v2-=
x_vSW2TfRbd3jy4q2Vh617Y95Kx2_W6QBmc-6SpVv9W5cM-cr6xt6NrVqm4_z7BJvNJN2ykS0x3=
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general-type=3D"widget" data-hs-cos-type=3D"module">
 =20
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        <a href=3D"https://www.hubspot.com/e3t/Btc/41+113/8-04/VWB6XM1txSy1=
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18px; display:block" data-hs-link-id=3D"1">
          <strong style=3D"color:#ffffff;font-weight:bold;text-decoration:n=
one;font-style:normal;">Read more</strong>
        </a>
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   =20
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   =20
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   =20
   =20
   =20
    <td width=3D"100%" valign=3D"middle" style=3D"border-collapse:collapse;=
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   =20
   =20
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  =20
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   =20
   =20
    <!--[if !((mso)|(IE))]><!-- -->
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 =20
 =20
 =20
 =20
 =20
 =20
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<table role=3D"presentation" class=3D"hse-footer hse-secondary" width=3D"10=
0%" cellpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !importan=
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, sans-serif; font-size:11px; font-weight:normal; text-decoration:none; fon=
t-style:normal; color:#23496d; direction:lrt" dir=3D"lrt">
                  HubSpot, 25 1st St., Cambridge, MA 02141, USA, 888-482-77=
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